Categories
Portfolio Yahoo

2016 U.S. Primary Election search features

Screenshot of candidate search features with example content for Hillary Clinton

2016 US Presidential Election search features, including candidate Knowledge Graph with fundraising data from OpenSecrets.org and polling from Real Clear Politics.

Screenshot of candidate quotes feature with example content for Marco Rubio

Factchecked quotes from the Politifact Truth-O-Meter.

Screenshot of candidate position information with example content for Bernie Sanders and Donald Trump on gun control

Where candidates stand on the issues, with researched positions from ProCon.org and “explore related” suggested queries manually curated.

Ask

I was approached by search product teams working on distinct experiences around the then-upcoming 2016 U.S. primary election to offer feedback on proposed designs and organize editorial efforts in content curation and quality validation.

Process

  1. Led team effort to develop detailed list of potential features along with timeline, content source(s), and priority. Features based on team knowledge and real user search data/query patterns.
  2. Researched content sources for features that would be relevant in early 2016 (general politics, candidate research). Key requirements included high-quality, politically neutral data; structured in a way that was compatible with our content management platform; served in XML or JSON format or able to be extracted and converted to usable form.
  3. Joined product team meetings to give updates on content development and share feedback on whether design matched real content and user needs.
  4. Created and launched experiences on web search and provided support for other platforms using our work.

Result

By February 2016, we launched several features on web search:

  • Presidential candidate knowledge graph, incorporating party affiliation, donation data from OpenSecrets.org, polling data, and political office history.
  • Latest quotes with “truthfulness” rating from Politifact for all presidential candidates.
  • Candidate stances on 20+ key political issues extracted from ProCon.org with manually curated browse element to help search users explore candidate opinions.
  • Political cartoon of the day.

Additionally, detailed requirements for election results and future election experience ideas were documented.

Categories
Portfolio Yahoo

Mashable: Yahoo Releases Top Searches of 2009

Using analytics tools unique to Yahoo’s mobile search platform at that time, I pulled monthly per-query volume data, compiled it, and created a list of “top 10″ mobile searches for the year.

Yahoo Releases Top Searches of 2009 (Mashable)

Categories
Portfolio Yahoo

2012 London Olympics in search

Ask
Search leadership wanted to take advantage of our then-new content management platform to release a complete suite of Olympics results features in each of 12 key markets, including the Arabic language site Maktoob. As an editorial leader and tool expert, I was tapped to organize the global team in this complex, ambitious effort.

Process
While the search front-end engineering team developed templates designed specifically for the Olympics–the first time our platform was used for an important tentpole experience–our editorial team organized into content/query experts and technical builders capable of wrangling backend data and tricky template mapping. I oversaw these efforts and maintained detailed tracking of efforts on a per-market basis.

In lieu of engineering-heavy front-end localization, I created an editorially-driven “localization” data source that was easy to use in the content management platform and simple for the global team to input and update specific text strings for UX copy. This made it easier to build centralized featured and simultaneously deploy in almost every market.

Keyword creation was an immense undertaking: we built whitelists of thousands of athlete names and variations (including event and country); numerous patterns were developed to address results by event/sport and country.

I was responsible for keeping stakeholders up to date, ensuring all delegated work was completed in time, supporting pre-launch QA, and understanding how it all worked well enough to address bugs and concerns as they arose.


Result
Our successful global Olympics experience demonstrated the power of the content management platform and the non-technical editors who worked with it. It also highlighted ways to improve the process to reduce engineering overhead and make even more complexity and customization possible.

For Olympic Medal Count Info, Yahoo Gets Gold, Google Silver & Bing Bronze (Search Engine Land)