Tree knowledge graph with growing information extracted from Calpoly’s website and images via Flickr Creative Commons APIs
(no longer live)
Search leadership asked our editorial team to identify and develop “low hanging fruit” reference-type content as part of a competitive parity initiative. In some cases, we took content that had already been curated for standard search features and turned it into expanded right-side “Knowledge Graph”-style elements.
For existing content, this was effectively a UX or template migration: the content was there, it just needed to be moved to a different format. Trees and food nutrition facts were two good examples. The only trick was that the images already curated weren’t large or high quality enough to serve as a large “hero”-type banner image, so I took advantage of Yahoo subsidiary, Flickr, which has a search-based API that let us serve only Creative Commons-licensed user images.
Though these efforts did not represent high-volume queries, the effort did not go unnoticed by leadership, and it also served as an opportunity for less experienced team members to build their skills and flex creative muscle.