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Portfolio Yahoo

Niche “Knowledge Graph” reference features

Development of low-coverage search experiences for information about trees, food, planets, etc.

Tree knowledge graph with growing information extracted from Calpoly’s website and images via Flickr Creative Commons APIs

(no longer live)

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Search leadership asked our editorial team to identify and develop “low hanging fruit” reference-type content as part of a competitive parity initiative. In some cases, we took content that had already been curated for standard search features and turned it into expanded right-side “Knowledge Graph”-style elements.

Process
For existing content, this was effectively a UX or template migration: the content was there, it just needed to be moved to a different format. Trees and food nutrition facts were two good examples. The only trick was that the images already curated weren’t large or high quality enough to serve as a large “hero”-type banner image, so I took advantage of Yahoo subsidiary, Flickr, which has a search-based API that let us serve only Creative Commons-licensed user images.

Result
Though these efforts did not represent high-volume queries, the effort did not go unnoticed by leadership, and it also served as an opportunity for less experienced team members to build their skills and flex creative muscle.