Built special “vertical search” feature to support new property launches and reduce maintenance.
Yahoo launched several new media verticals called “Magazines” and did not migrate any corresponding vertical search experiences, which were based on an older platform. Instead, a search product manager was tasked with adding vertical content to web search, filtered according to the user’s site of origin, and they enlisted my support to create and launch the necessary features in our search content management platform.
Each query sent from a search box included more than just the user’s query–it contained referral information, usually unique to the property or even page. I used this information to determine when a search experience should appear, as well as pass variables to a backend. The news backend, which indexed news from hundreds of sources worldwide, including Yahoo’s own sites, could return articles matching any query, filtered by property and sorted by freshness.
Expanding on a template design already in use for news results in general web search, I created a “vertical search” feature that included up to 10 results with thumbnails for each and paginated results if there were more than 10 stories matching a given query. This large search feature appeared on top of the usual web algorithmic links and any other non-monetized search features.
Product owners also asked for Magazine stories to be highlighted in web search results (in a less aggressive form, of course). I created simple “navigational” features with a max of 3 stories to appear on searches by Magazine name and featured writers to satisfy their primary need. Because Magazine stories were indexed along with all news content, these stories could appear in regular news search results without any extra effort.
“Emily always brings a number of ideas and potential solutions to a problem, but will back them up with execution reliably, quickly, and self-sufficiently, and manages dependencies deftly and efficiently. When tasked to launch international Magazine Search in Q4, Emily took the lead, coordinating with int’l editorial leads, offering assistance where necessary, and following up to ensure completion, ensuring the appropriate Product approvals (from me) and transparency of communication. The task was completed successfully, quickly, and helped ensure a Green rating on that quarterly goal.”Product Manager, Vertical Search
No-maintenance, low-effort vertical search launched on all new Magazines. Sites and big-name authors were effectively promoted in web search.